Small Business Branding in Nigeria

When people hear the word “brand” their mind automatically goes to business logo. Branding goes further than just a logo. A brand is the wholeness or totality of your business.


According to the American Marketing Association, “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”


This implies that it comprises all facets of who you are as a business. Your branding will help separate you from other sellers or competitors.


10 updates on Instagram that you should know (2018)

Apart from the great news that Instagram posts will now post automatically via partner apps, here are a few more updates you need to know about Instagram;   1) You can now highlight your stories for more than 24 hours (reminds me of BBM status, doesn’t it) 2) Your stories now remain in the archives Read more about 10 updates on Instagram that you should know (2018)[…]

5 Social Media Strategies to consider for 2018

2018 is slowly upon us, and we have to start planning our strategy ahead of the year. Today we will speak on 5 strategies that should be considered by various brands in 2018.   1 – Expansion Of Live Streaming:  Live streaming was one of the few innovations laughed at by some and deemed unnecessary Read more about 5 Social Media Strategies to consider for 2018[…]

5 Effective ways to grow your social media Presence

Engage: It is not enough to open a social media account and post daily, or consistently. You will have to engage, that is why it is “social” media. It means it thrives on interaction. Interaction on social media can be in form of liking photos/post and commenting in the case of Instagram, retweeting and liking Read more about 5 Effective ways to grow your social media Presence[…]

Social Media for Business Practical Class (LAGOS)

We are so Excited! We have a Social Media for Business Class coming up! Whoooop! We have collaborated with Digital LucyNG to bring to you a Practical social media for business class. And yes, you get to come with your laptop! Yayy. All day, you will be learning how to handle social media for business. Read more about Social Media for Business Practical Class (LAGOS)[…]

Social E-commerce in Nigeria

E-Commerce has gone social. And by social I mean that it is now extremely interactive and between two people. There is no longer Business to Business (B2B) or Business to Customer (B2C) it’s now H2H human to human. Get the flow now. Social networks are the new places to end deals. Most transactions that start Read more about Social E-commerce in Nigeria[…]