When people hear the word “brand” their mind automatically goes to business logo. Branding goes further than just a logo. A brand is the wholeness or totality of your business.
According to the American Marketing Association, “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”
This implies that it comprises all facets of who you are as a business. Your branding will help separate you from other sellers or competitors.