Small Business Branding in Nigeria

When people hear the word “brand” their mind automatically goes to business logo. Branding goes further than just a logo. A brand is the wholeness or totality of your business.


According to the American Marketing Association, “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”


This implies that it comprises all facets of who you are as a business. Your branding will help separate you from other sellers or competitors.


10 updates on Instagram that you should know (2018)

Apart from the great news that Instagram posts will now post automatically via partner apps, here are a few more updates you need to know about Instagram;   1) You can now highlight your stories for more than 24 hours (reminds me of BBM status, doesn’t it) 2) Your stories now remain in the archives Read more about 10 updates on Instagram that you should know (2018)[…]

Using Email as a Marketing Tool in Nigeria

While creating a marketing strategy document for your business, you have probably heard more emphasis being put on Social media Marketing and Search Engine Optimization. Either Email is given less priority or it is not even discussed at all. This is a mistake most small businesses make when creating their marketing strategy.   Email Marketing Read more about Using Email as a Marketing Tool in Nigeria[…]