Small Business Branding in Nigeria

When people hear the word “brand” their mind automatically goes to business logo. Branding goes further than just a logo. A brand is the wholeness or totality of your business.

 

According to the American Marketing Association, “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”

 

This implies that it comprises all facets of who you are as a business. Your branding will help separate you from other sellers or competitors.

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Women using Social Media and E-commerce to drive their businesses in Nigeria

Even with bad news heralding the e-commerce scene in Nigeria (with Konga exiting and being sold to yudala, with Olx and efritin shutting down) there are still people making the best out of social commerce and eCommerce in Nigeria, We were to publish this in March to commemorate the international women’s month 2018, it’s late Read more about Women using Social Media and E-commerce to drive their businesses in Nigeria[…]

10 updates on Instagram that you should know (2018)

Apart from the great news that Instagram posts will now post automatically via partner apps, here are a few more updates you need to know about Instagram;   1) You can now highlight your stories for more than 24 hours (reminds me of BBM status, doesn’t it) 2) Your stories now remain in the archives Read more about 10 updates on Instagram that you should know (2018)[…]

Using Email as a Marketing Tool in Nigeria

While creating a marketing strategy document for your business, you have probably heard more emphasis being put on Social media Marketing and Search Engine Optimization. Either Email is given less priority or it is not even discussed at all. This is a mistake most small businesses make when creating their marketing strategy.   Email Marketing Read more about Using Email as a Marketing Tool in Nigeria[…]

5 Social Media Strategies to consider for 2018

2018 is slowly upon us, and we have to start planning our strategy ahead of the year. Today we will speak on 5 strategies that should be considered by various brands in 2018.   1 – Expansion Of Live Streaming:  Live streaming was one of the few innovations laughed at by some and deemed unnecessary Read more about 5 Social Media Strategies to consider for 2018[…]

5 Effective ways to grow your social media Presence

Engage: It is not enough to open a social media account and post daily, or consistently. You will have to engage, that is why it is “social” media. It means it thrives on interaction. Interaction on social media can be in form of liking photos/post and commenting in the case of Instagram, retweeting and liking Read more about 5 Effective ways to grow your social media Presence[…]

3 Aspects of your eCommerce store you should never overlook

Here they are 1) Visual design, I know you hear times without number that people are visually stimulated and process images faster than text, so this is a clue that your site must make use of High-quality images. Use royalty free stock images for Banners, you can get them from Canva and on Pixabay 2) Read more about 3 Aspects of your eCommerce store you should never overlook[…]

Social Media for Business Practical Class (LAGOS)

We are so Excited! We have a Social Media for Business Class coming up! Whoooop! We have collaborated with Digital LucyNG to bring to you a Practical social media for business class. And yes, you get to come with your laptop! Yayy. All day, you will be learning how to handle social media for business. Read more about Social Media for Business Practical Class (LAGOS)[…]

Social E-commerce in Nigeria

E-Commerce has gone social. And by social I mean that it is now extremely interactive and between two people. There is no longer Business to Business (B2B) or Business to Customer (B2C) it’s now H2H human to human. Get the flow now. Social networks are the new places to end deals. Most transactions that start Read more about Social E-commerce in Nigeria[…]

SOLVING THE PAY ON DELIVERY PROBLEM IN NIGERIAN E-COMMERCE

If you have shopped online in Nigeria, chances are that you have either asked if the seller offered pay on delivery at least 50% of the time. Pay on Delivery (POD) was introduced by eCommerce pioneers Jumia and Konga to tackle the trust problem that faced the eCommerce sector, as it launched in Nigeria. Nigerians Read more about SOLVING THE PAY ON DELIVERY PROBLEM IN NIGERIAN E-COMMERCE[…]