Small Business Branding in Nigeria

When people hear the word “brand” their mind automatically goes to business logo. Branding goes further than just a logo. A brand is the wholeness or totality of your business.

 

According to the American Marketing Association, “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers”

 

This implies that it comprises all facets of who you are as a business. Your branding will help separate you from other sellers or competitors.

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