Women using Social Media and E-commerce to drive their businesses in Nigeria

Even with bad news heralding the e-commerce scene in Nigeria (with Konga exiting and being sold to yudala, with Olx and efritin shutting down) there are still people making the best out of social commerce and eCommerce in Nigeria, We were to publish this in March to commemorate the international women’s month 2018, it’s late but here we are.

Even though the e-commerce industry is barely 6 years old in Nigeria, we are glad that women are taking it head long and actually making the best out of it. It just shows that with the right niche and the right strategy, in relation to demand of product and services, e-commerce can work for your business. So let us take a look at some women in the eCommerce sphere in Nigeria (this list will be updated from time to time)


Eme Bassey is the CEO of Inighi , is a Nigerian
homegrown womenswear brand with an online clothing store that offers
the best Nigerian dresses, ladies clothing and fashion gowns at
affordable prices.
According to Eme, Inighi is an Efik word which simply means
“sweetness” “appealing” “attractive”.
Launched in 2014, Inighi has carved out a niche for itself in the fashion
market as one that caters for women of all age and size and help them
look trendy, yet smart and comfortable.
The label is best known for its use of bold colours and geometric cuts
while keeping in view functionality and affordability in the production of
its ready-to- wear line, making the fashion line one of the most sought
after in the open market.
Eme revealed that the success of her business today is the E-commerce
and social media. She seized the opportunity when she noticed everyone
is on social media and almost everyone has a smart phone.
The online store leverage heavily on technology, which is basically social
media because with social media, it’s all about personalized selling, you
get referrals.
Inighi also leveraged heavily on online-marketing to gain traction.

Olatorera Oniru, born March 3rd 1987, is the founder and CEO of
Dressme Outlet, one of Africa’s fastest
growing electronic commerce websites.

women in ecommerce in Nigeria

Olatorera is also the founder and lead global consultant of
Dressme Outlet is a quality focused and customer-centric online retailer
of fashion, beauty and health products with over 60% made in Africa. It
also retails various sophisticated styles from premium designers globally.
It aims to give its customers great shopping experience as it ensures
quality, uniformity and excellence.
In 2016, Olatorera was named as one of the 30 most promising young
entrepreneurs in Nigeria by Forbes.

Sophia Ike-Onu is the CEO and sole founder
of The5kShop, an independent online retailer
that offers variety of products ranging from branded products, stock
from other retailers to its own label “T5S”.
The5kshop sells products all under the price cap of 5000 naira.

Sophia Ike-Onu The 5kshop


Oyindamola Honey Ogundeyi is the founder of Fashpa, a Nigerian online fashion store retailing trendy
clothes, footwear and accessories.
Oyindamola, after she discovered there were no great fashion in the
country, started her online store in order to leverage her e-commerce
platform to serve fashion lovers who are frustrated from the poor
fashion sense in the country.

Honey Ogundeyi Fashpa


Ngozi Opara is the founder of Heat Free Hair (www.heatfreehair.com),
the first manufacturer of virgin hair exclusively created to blend with
African American textured, kinky and curly hair.
Heat Free Hair movement extends to educating the natural hair
community through various means such as instructional videos,
seminars and events to empower women to network like minds.

Uche Pedro is the founder of BellaNaija, a
company that creates exciting online content, majorly aimed at Pan-
African and Nigerian audiences.
Founded in 2006, BellaNaija is a lifestyle, entertainment and fashion
portal in Africa with over 1 million visitors and page views monthly.
She did not only grow her business, but has also effectuate growth in the
online media sector in Nigeria.
Uche Pedro intends being one of the new generation of creative
entrepreneurs that Nigeria needs.

Chioma Agha is the CEO of Nigeria’s premier online gift and souvenir
store in Nigeria Swishideas which specializes in
wedding souvenirs, baby shower souvenirs, corporate gifts, seasonal
hampers and gifts.
Swish Ideas thrives with the sole aim to bridge the gap in a supply of
functional and unique souvenirs.


Chioma Agha Swishideas

Although started small, the online store has grown with notable clients
such as corporate bodies, celebrities, organizations and individuals.

Chioma Agha is said to live on the motto, “Formal education will make you a living; self-education will make you a fortune” -Jim Rohn



Chinma Nwaozuzu is the Founder and CEO of Girly Essentials, an innovative E-commerce store that operates from Lagos, Nigeria. A graduate of Law from the University of Hertfordshire, she delved into the world of Entrepreneurship after identifying a gap in the women’s retail space in Nigeria.

Girlyessentials.com.ng began operations in 2013 with a threefold mission to the savvy Nigerian female shopper; to make hard-to-find products more accessible, to provide a plethora of items under one roof (one-stop shopping), and to offer the convenience and luxury of shopping online.

With great customer service and an unmatched range of beauty, fashion and lifestyle products, Girly Essentials is fast becoming the ultimate shopping destination for the Nigerian woman.


This list will never be complete without Saudat Salami, who is termed, the mother of Nigerian E-commerce as she started are ecommerce business Easy Shop Easy Cook 11 years ago even before anyone thought of coming to Nigeria for ecommerce. She has focused on her niche which is fresh food and grocery and mastered it. She has a background in Web design and was a certified Microsoft trainer, before making the move into the world of ecommerce.

Saudat Salami Easyshop Easycook

Saudat also runs a social enterprise called Initiative for food safety IFOODS.

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