2018 is slowly upon us, and we have to start planning our strategy ahead of the year. Today we will speak on 5 strategies that should be considered by various brands in 2018.
1 – Expansion Of Live Streaming: Live streaming was one of the few innovations laughed at by some and deemed unnecessary . However today more and more brands have become involved and are incorporating Live streaming in their social media campaigns as a way to attract both consumers and partners.
Our advice to you in 2018 is to incorporate live streaming in your social media campaigns for 2018 if you haven’t already started, as more brands are getting involved and more people are joining in on the various social media platforms that offer live streaming.
2- Instagram Stories: It is widely believed that Instagram stories have over 200 million users each month. Now there really isn’t much to explain here as it is estimated around half of Instagram’s ever-rising users will be on Instagram stories by the end of the year 2018, and that equal you spreading your brand to millions of people around the world.
If you haven’t started using Instagram stories yet, we suggest you get in tuned and master this wonderful social media tool.
3 Focus on Generation Z: Now according to recent studies by Goldman Sachs. It concluded that the Generation Z are more valuable to organizations than millennials ( sorry millennials). Generation Z if you are unaware are of the ages 22 and below. As they are the new to the labor market and will now have increased buying power. So it’s best to strategize your marketing strategy towards that age grade.
4 Facebook Spaces: I’m not sure how many people are aware of this yet, mainly because Facebook spaces is expected to start operating fully in 2018 even though the beta version was launched in the first half of 2017. This isn’t just another video streaming application. It is a virtual reality application that allows people I different places share the same space and see the same things to keep it as simple as possible. However, where the online marketing comes in is for the smart now imagine sharing spaces in anywhere in the world, what’s one thing you will notice businesses and adverts. The app would give users the experience of visiting or virtually being in different places in the world and of course if you are business indeed you can already see the opportunities in this field.
5- Social Media Influencers: You will have to be under a rock not to have noticed how both SMEs and Major brands are incorporating big online personalities to help market their brands to different people on their platform. Online personalities have a crowd of their own and doing business with them will be to your advantage as more people will get to know about your brand. They do not come in cheap however but it is surely worth a try for 2018 if you’re looking to expand your brand.
Ebusiness Hub is an E-commerce and Social Media Management Firm based in Nigeria.